One of the difficult aspects of this difficult situation is that the company you're marketing would have to decide which places to close and which to keep open. Since the responses can vary depending on the brand and industry, I suggest asking these four questions:
Which, if any, locations have amenities that have improved their capacity to serve in an emergency?
The spot with the largest parking lot may be making curbside pickup easier. Alternatively, there's the one with the drive-thru window. Alternatively, the company with the largest warehouse store items that telehelp experts can communicate with during customer service meetings.
Which position is the most common in Google's local search results?
You want to see if one of your locations' Google My Business listing outperforms the others in a city for core search phrases. It may be the one with the highest star rating, the most ratings, the most comments from owners, the closest proximity to a centroid, the best images, more Q&A, or more frequently scheduled Google Posts. Whatever factors are causing it to rank highest for the company, make a note of them.
Which place has done the most business in the past, and does this still hold true today?
Take whatever data you have about the real-world output of all the locations within a city and combine it. And if you transition the data points to include modifications like curbside pickups, requests for delivery, or telemeetings, compare pre-pandemic rates of foot traffic, sales, phone calls, and any other measurements you have to these same statistics today. Keep a record of your observations. The winner of these benchmarks will be decided by a vote.
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