The New Age of Digital Marketing

                                

New digital marketing trends emerge as quickly as the internet itself, with creative ways to grab more leads, from more goals, in more locations.

Change it up a bit

Digital marketing trends will continue to evolve, with hot, innovative approaches emerging regularly – some of which may or may not last. If your target audience is mainly online, it's a good idea to pay attention to the buzz, but not in a way that undermines the tried-and-true approach that digital marketing is based on.

Keeping It Nice

Nothing beats a genuinely personal touch, no matter how personalized Content Marketing may be. Online networking, such as public relations and reputation management, continues to nurture leads in a way that benefits both words of mouth and content marketing.

Make Use of Your Words

Neighbours talking to neighbours or professionals gathered around the water cooler used to be considered the most effective non-digital way to draw leads.

Pay Per Conversion: A Smart Way to Increase Productivity and Reduce Cost *

To keep your PPC budget in check, regardless of your industry or business model, you should strive for a low cost per conversion.

Improve the quality of your landing pages.

When a visitor clicks on one of your PPC advertisements, what do they see? A product or category page should be the solution if you run an eCommerce site.

Consider what the best times are to screen your advertising.

If your ads are set to run 24 hours a day, you might benefit from looking at the "Dimensions" tab to see when your site sees the most conversions.

Negative keywords should be used.

Negative keywords keep you from targeting users who aren't likely to become clients, and they're a must-have for every PPC campaign.

Examine keywords that translate well.

You'll have more space in your budget to invest in the keywords that are producing results for your company until you've paused the keywords that aren't.

Keywords with a poor conversion rate should be stopped.

If you're new to PPC or a seasoned pro, you can check your keywords regularly.