Misconception about Marketing and Sales

To begin forming a bond and marching arm in arm into piles of cash, we must first recognize and eliminate these dangerous myths from our minds.

Marketers don't get it when it comes to sales.
Marketers take pride in learning what there is to know about their target audience. They pour countless hours (and dollars) into researching and analyzing the buyer personas' every step along the buyer's journey.

Salespeople aren't well-versed in marketing.
In the world of inbound marketing, the sales staff understands how their funnel is filled; they understand that it isn't pure magic that brings ready and eager customers into their midst.

Client Relationships Aren't Essential to Marketers
While marketers aren't kept to the same standards as salespeople when it comes to a prospect's final decision (for example, they don't usually work on a commission basis), they also feel the pain of a missed consumer.

Anything can be sold by a good salesperson.
A successful salesperson understands how to form personal connections with prospects. They will easily alleviate consumer fears, resolve complaints, and make them feel confident in their purchase decision.