To keep your PPC budget in check, regardless of your industry or business model, you should strive for a low cost per conversion.
Improve the quality of your landing pages.
When a visitor clicks on one of your PPC advertisements, what do they see? A product or category page should be the solution if you run an eCommerce site.
Consider what the best times are to screen your advertising.
If your ads are set to run 24 hours a day, you might benefit from looking at the "Dimensions" tab to see when your site sees the most conversions.
Negative keywords should be used.
Negative keywords keep you from targeting users who aren't likely to become clients, and they're a must-have for every PPC campaign.
Examine keywords that translate well.
You'll have more space in your budget to invest in the keywords that are producing results for your company until you've paused the keywords that aren't.
Keywords with a poor conversion rate should be stopped.
If you're new to PPC or a seasoned pro, you can check your keywords regularly.
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