We've devised a method for developing a digital strategy that isn't overbearing or confusing, and that meets the needs of the majority of businesses.
Define "Why?" in your own words.This is where it all begins. What is the purpose of your organization? It appears to be a simple question, but the answer requires some digging.
Make up your own brand story.
According to studies, customers come into contact with up to 20,000 products every day, but just 12 of them leave an impact. If you want to be one of the top 12, you need to have a compelling brand narrative, which is what 73 per cent of consumers want.
Define the objectives.
Today, the Chief Marketing Officer of major international charitable organizations consider investing in a digital strategy.
Personas for your target audience should be established.
If you want to tell a story that connects with your audience, you must first figure out who they are. This necessitates a bit more than just brainstorming.
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