The New Covid Approach of Marketing

 




Digital sales are getting more active during COVID-19.

- The COVID-19 crisis has accelerated e-expansion commerces to new companies, consumers, and product categories.

- Despite ongoing cross-country disparities, the COVID-19 crisis has increased dynamism in the e-commerce environment and broadened the reach of e-commerce, including by new companies, customer segments (such as the elderly), and items (e.g. groceries).

- Because of the risk of new waves of the epidemic, the ease of new buying patterns, learning costs, and the opportunity for businesses to capitalize on investments in new distribution platforms, some of these shifts in the e-commerce environment will most likely be long-term.

- Despite some governments' attempts during the COVID-19 crisis to promote e-commerce, persistent digital divides mean that not everyone has been able to participate.

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